Kickstarter creators are crazy

All entrepreneurs are nutty to a certain extent. It’s extremely hard to create value in a world that is rapidly working to fill the void of market opportunities.

Have a great software idea? After you work tirelessly implementing it, if you finish (that’s no small feat) and launch, and if it’s validated – the lads in Silicon Valley are ripping you off already. Copying is a well-established MO from scrappy bootstrapped ventures to major internet companies, dating back to the first days of the Internet, so much so that meta strategies have been layered on top of the act of copying.

Same story for your hardware efforts, the only difference being it’s the lads in Shenzhen copying.

Kickstarter doesn’t magically change the equation, but it does tip the scales in a few key respect that remove a ton of risk.

1. Time to validation:
Kickstarter projects are meant to be on their way to completion, meaning post-prototype (still representative of months of work) but pre-product.
This is huge, as the time from prototype to store shelves is easily years on its own.
2. Financial feasibility:
If you set your goal to accurately reflect the cost of your project, you won’t you’re less likely to find yourself in a position where you can’t afford what it takes to get the product to market.
3. First customers
A great Kickstarter campaign lets the entrepreneur establish brand equity before their product even comes to market. That’s huge.

The best nugget of info I can pass along is contained in this interview: https://mixergy.com/interviews/betterback-with-katherine-krug/
Good luck finding it (and with your Kickstarter campaign).